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Customer Research

Helping you gain an understanding of customer preferences and spending habits to better strategize your approach in the Vietnamese market.

Customer Research

Market Research Vietnam conducts customer research to help clients improve their products and develop the best sales and marketing strategies. We get to the heart of what customers want by exploring market behaviors and how consumers act on their needs and wants. We inform clients of the best approaches to win and keep their customers.

Our consultants monitor evolving consumer preferences and market trends to support clients as they try to minimize risk and implement changes to ensure their business stays relevant. We employ distinct methodologies to get the most accurate insights for customer research.

Customer Research

The region's digital economy calls for a more sophisticated customer experience. Businesses must be equipped with the knowledge of the right approach, channels, and modes preferred by the local market in order to achieve sustained growth. Given the acceleration of Vietnam's digital transformation, we will enable our clients to develop a system that provides a seamless digital customer experience.

Our team at Market Research Vietnam will identify customer needs that have not been met and potential needs that might arise. This awareness will help our clients anticipate and prepare for changes in market trends. We design the best growth strategies for businesses to thrive in Vietnam and present actionable recommendations to enable them to deliver what customers want.

Our Service Offerings

Other Case Studies

  • Commercial Due Diligence for Acquisition of Vietnam Generics Pharma Co.

    YCP Solidiance developed a comprehensive due diligence framework that comprised a full-fledged analysis of the market, customer segment, product segments, competition, distribution channels, coupled with an in-depth internal assessment of the Target's operations, commercial activities, risk factors, etc.

  • Manufacturing Site Selection for Industrial Tools in Vietnam

    YCP Solidiance placed a team composed of a project manager and three consultants on this project. The team visited established and emerging industrial zones in Vietnam to conduct in-depth interviews with industrial zone management, other manufacturers, and relevant government agencies & industry associations.

  • Lubricant Market Assessment in Vietnam

    YCP Solidiance provided a comprehensive knowledge about the lubricant market, competitors and distribution models, future trends, growth drivers. We also helped client to identify pricing, promotions, brand positioning, and marketing activities.

  • Market Landscape for Portable Energy Generators in Vietnam

    YCP Solidiance placed a team composed of 7 senior consultants including two Principals on this project. Our team liaised regularly with our client’s teams in Japan to provide weekly updates.

Our Success Stories

See how we make impacts to our clients through evidence-based insights and strategy recommendations.

Case Studies

Read Our Insights

Keep up to date with current dynamic in Indonesia market by accessing our Insights section.

Our Insights