Conducting market assessment for an Asian lubricant brand to find a suitable market entry options in Vietnam.
Our client, an Asian lubricant brand, wanted to understand the current lubricant market situation in Vietnam, comprising of all segments. The client needed to find out suitable market entry options in Vietnam.
YCP Solidiance provided a comprehensive knowledge about the lubricant market, competitors and distribution models, future trends, growth drivers. We also helped client to identify pricing, promotions, brand positioning, and marketing activities.
Our team conducted a market study by looking at the market demand, drivers of growth, barriers, and trends, as well as providing a detailed competition assessment in the Vietnamese lubricant market.
Recommendations would be the cornerstone of the company’s Vietnam mid-term commercial strategy. Client has been very satisfied with the content of the study, methodology, and the strategic options suggested by Solidiance in order to boost market share profitably. At the final stage, our study has been presented to the board members at the HQ.
Commercial Due Diligence for Acquisition of Vietnam Generics Pharma Co.
YCP Solidiance developed a comprehensive due diligence framework that comprised a full-fledged analysis of the market, customer segment, product segments, competition, distribution channels, coupled with an in-depth internal assessment of the Target's operations, commercial activities, risk factors, etc.
Market Landscape for Portable Energy Generators in Vietnam
YCP Solidiance placed a team composed of 7 senior consultants including two Principals on this project. Our team liaised regularly with our client’s teams in Japan to provide weekly updates.
Manufacturing Site Selection for Industrial Tools in Vietnam
YCP Solidiance placed a team composed of a project manager and three consultants on this project. The team visited established and emerging industrial zones in Vietnam to conduct in-depth interviews with industrial zone management, other manufacturers, and relevant government agencies & industry associations.
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